CONVERSE / LATAM
- Creative Art Direction, Motion




Agency Dabba
2021
A Converse continua elevando seus membros criativos da comunidade global 'Converse All Stars' e, juntamente com a Dabba tive o orgulho de colaborar em um projeto para a América Latina.

Cores têm diferentes significados. Elas podem impactar nosso humor, nossas emoções e nossas atitudes. E é através das atitudes que podemos quebrar barreiras e evoluir como indivíduos e como comunidades. Inspirados nisso, nasce o conceito criativo de Find Your True Color.
Converse continues to elevate its creative members of the global 'Converse All Stars' community and together with Dabba I was proud to collaborate on a project for Latin America.Colors have different meanings. They can impact our mood, our emotions and our attitudes. And it is through attitudes that we can break down barriers and evolve as individuals and as communities. Inspired by this, the creative concept of Find Your True Color was born.
Através de uma produção 100% remota com shooting virtual, conectamos cada uma das cores escolhidas e seus significados para contar as histórias de quatro All Stars que estão quebrando barreiras e impulsionando o progresso das comunidades onde vivem – São Paulo, Santiago, Lima e Cidade do México, através do pilar de diversidade e inclusão da marca.

Through a 100% remote production with virtual shooting, we connect each of the chosen colors and their meanings to tell the stories of four All Stars who are breaking barriers and boosting the progress of the communities where they live – São Paulo, Santiago, Lima and Cidade do Mexico, through the brand's diversity and inclusion pillar. 
@enzocarozzi 🇧🇷, 21 years old, is a Brazilian Converse All Star visual artist and discovered his true color through art. Both in the painting of portraits, personalities and influences of black culture, as in his calligraphic authorial work, Enzo breaks barriers and is inspired by the power of black color to pass messages of empowerment forward. What is your true color?
@circatrizas 🇵🇪 is a visual artist from the Converse All Star community in Peru and breaks barriers through her zine - @todesnosotreszine - created to support and strengthen Peruvian artists who create content and artistic expressions related to gender inclusion. In a community as strong as LGBTQIA+, Camila struggles to protect everyone, especially people who are even more affected by society, such as trans people. "That's why I try to create more inclusive and hate-free spaces inside and outside my work." What is your true color?
@soygaizkaa 🇲🇽, 18, is from Mexico's Converse All Stars community and breaks down barriers by sharing different experiences and visions to show the world that the differences we have are nothing more than the characteristics that make up our identities. Diego discovered his true color by fighting to be who he is and to be where he wants to be, and so that he doesn't have to live in danger because of that. What is your true color?
@erin.amberr 🇨🇱, 22 years old, is a young singer from the Converse All Stars community in Chile and has discovered her true color through music. Erin uses her creativity to break barriers as a part of @colectiva.aynala - an Afro-descendant and Afro-Chilean support network created to conquer space, visibility and opportunities on the music scene in her territory.
What is your true color?
Agency: Dabba
Creative Director: Tiago Moraes
Art Direction: João Prendin
Illustration: Enzo Carozzi
Remote Shooting: Notthesamo
Stylist: Ariel Câmara Bretas
Planning: Carlos Eduardo Ritter
Production: Emi Cerveira
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